Getting customers to dwell in the top end of QVM could have benefits for all its traders. We are not a shopping centre but like every retail outlet on the globe we are experiencing the massive shift in consumer attitudes and practices. And the casual food offer is undeniably an important ingredient. Creating a viable food court in the top end will likely add to the attractiveness of the destination for consumers and increase their dwell time (and spending). Customers often complain about having to walk up endless aisles to do their shopping in the top end which is why creating a dwell space to break up their trip makes so much sense.
A number of traders have talked about the difficulties of weather exposure for a Food Court at the top end of E/F Sheds, but we are an open air market, and if the following paragraph from the website of architectural firm, i2C, is a guide, then it could be to our advantage - "Gone are the days of just grabbing a burger and some chips as you rush through the retail precinct. People expect more than just a food court hidden somewhere within the mall with cramped seating and the smell of grease. They want somewhere to meet with friends, take a break, re-energise and maybe get their kids out of their hair while they enjoy a gourmet sandwich and a coffee. Food precincts offer the unique experience of quick, convenient and casual dining with quality design, fresh air, sunshine and a relaxing environment— a little oasis ......."