Friday 14 September 2012

Spring Racing Carnival Promotion

In response to some trader comments posted on these pages, we asked Andrew Cyples to give us a rundown on promotion plans for the Spring racing Carnival. Here is his rundown -

"The Spring Fashion Fling held on Sunday 2 September highlighted all of the key trends for the season including spring racing attire from the Market's general merchandise retailers. 14 looks were showcased on the day with most outfits totalling between $50 - $80. Traders from Victoria Street, F Shed and the upper sheds were included in the shows. All fashion traders were invited to express interest in participate in the show with 8 traders being showcased on the day. The fashion parade received a positive response from both traders and the general public with PR extending to twitter, instagram and a range of fashion focussed blogs.

 Images of the event are available from the Market's Facebook Page

 The General Merchandise Pages in the Spring edition of Marketlife incorporated Spring Racing attire from a range of traders. 100,000 copies of the magazine were distributed via the Herald Sun on 30 August 2012. The Magazine is also available onsite at the Market at at nearby hotels including the Radisson Hotel, Hotel Ibis and Hotel Discovery. Spring racing product sourced for the Magazine was also incorporated into print and radio advertising in the Herald Sun, City Weekly, The Age and on Mix 101.1. 

 We are also approaching organisations such as the Victorian Racing Club to come onsite to cross-promote the Spring Racing Carnival along with the Market's Spring Racing Offering.

 A number of traders have spoken to us about using their co-operative marketing fund to assist in promoting their spring racing offering. If any traders are interested in finding out more information about the cooperative marketing fund they can contact the Marketing Manager on (03) 9320 5822 or "