Friday 29 August 2014

Men Buy More From Their Mobiles Than Women

Online shopping has challenged many long held beliefs and the theory that women are the dominant shoppers is apparently no longer true, at least when it comes to buying things through your mobile phone.
A survey has found that 22% of men purchased using their phones in 2013 while only 18% of women did the same. It has been suggested that men are comfortable with the more impersonal method of shopping (online) while women still prefer the social aspects of going shopping with friends. Either way, online shopping by males cannot be ignored as a significant element when chasing sales turnover.