Australia’s busiest retail precinct will be activated by live music and performances in a move by Sydney City Council to boost retail sales.
During a 12 month trial retailers will be offered Pitt Street Mall free of charge to conduct events designed to bring more shoppers to the city centre. Sydney’s Lord Mayor said the move was designed to help local retailers attract more residents, workers and visitors. With 65,000 people moving through the mall each day there is a ready audience.
Late last year Sydney’s Retail Action Plan was launched to encourage shoppers to visit bricks-and-mortar retailers and offer more from their retail experience.