The idea is that you post a special offer on facebook. The button shows up on your customer’s newsfeed. Clicking on the button activates an email to the customer with details of your special promotion and an offer to present the email (printed or phone version) to your shop or stall to claim the deal. Facebook has introduced other customer-contact features in the past but this seems more user friendly than most.
QVM have started using this new feature in their Shop The Sheds promotion and House of Mojo and Happy Alpaca are two traders who have been trialled. A total of ten offers will be pushed out via the Facebook news feed over the coming weeks. The last time we checked, House of Alpaca had received over 20 requests for emails and House of Mojo, over 50 requests.
The QVM features as one of Facebooks most social places in the world so this type of exposure is being posted in the right place.
Traders who would like to know more about the new feature can find details here - http://www.facebook.com/help/offers or take up the invitation to participate in the market's Shop The Sheds programs. Details at the office.