Saturday, 5 October 2013

Dick Smith Launches New Fashion Technology Store

Move is a new store concept launched at Sydney's Westfield Bondi Junction. It is selling fashion inspired accessories, computers, and mobile devices.

The store will feature limited edition and celebrity ranges of accessories alongside mainstream computers, tablets, mobile phones, cameras and headphones. There is even a booth where you can design your own phone or tablet cover and have it mailed to you the next day.

The theme is "Connected To Style" and is seen as a new approach to technology. CEO of Dick Smith and Move, Nick Abboud, says the brand targets customers who are interested in wearable technology and follows a trend developing overseas.

Move is described as a more upmarket store with quality wooden shop fittings, it's own in store fragrance and multi-lingual shop assistants. If high end fashion technology is for you this may be just what you are looking for.