Thursday 31 August 2017

Just When You Thought You Had Heard Everything In Retail

Luxury shoe brand Sneakerboy has been welcomed into Chadstone Shopping Centre’s luxury retailing zone because “In its DNA Sneakerboy is a disruptor, and disruption brings theatre and excitement for our customers.”

And just to prove that point Sneakerboy has introduced a new section in its store dedicated to customers selling their sneakers to each other. Sneakers have a huge cult following with a significant secondary market in pre-owned footwear, particularly high end brands with sales being conducted through eBay and social media sites.

Sneakerboy say they would rather that selling activity happened in their stores than online and so they will moderate a special instore location just for customer to customer sales.