Friday 20 July 2012

Retail News Shorts – 20/7/2012

Kookai Success Story – Fashion retailer, Kookai,  attributes its success in a difficult trading environment to establishing a niche market. The company has two major differences from its competitors – firstly, they manufacture each item of clothing individually. They do not use mass cutting or assembly so variety is a key component. Secondly, they are vertically integrated – they make clothes for themselves and no one else.
David Jones and Apple Introduce Completely Different New Sales Systems – Apple have introduced a new instore EasyPay system which allows users to scan and pay for items without ever talking to a sales assistant. David Jones, on the other hand, have announced plans to hire 200 new sales assistants who will accompany customers, give information, and take orders using iPads.